2016 what a year!

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Last year at this time I sat utterly exhausted, ready to quit and so incredibly sad I had missed what seemed like every event and milestone my children had in 2015.

I have to say, those of you who stuck through it with me will forever be “my people” and thoes who have joined our Simply Newborn Family this year, thank you!  This year I shot the least amount of sessions I have shot in the past 3 years and I couldn’t be happier!  While the changes to my business were hard I knew something had to change or I was going to have to quit.

I started this thing back in 2010 to have a way to destress and help pay for vacations and Christmas, what have you.  It swiftly became a full time job to my already full time job!  So I sat down and made some drastic changes to my schedule, prices and my life!

2016 came with pricing overhaul, SET schedules, and saying NO!  <— that’s hard.  When someone who used to come to you for $100 with all the files wants the old deal, learning to say no and value yourself is not fun or easy.  But in business you have to separate your emotions from business decisions, which is difficult when you’re a creative spirit. There have been many tears and heartaches when I see “my clients” book with other and most certainly cheaper photographers.  That’s when I realized, they weren’t really “my clients”, they were here for the deal.  While that may sound harsh, it is reality.  It is the reality all small business owners face.  Never the less these changes were necessary not only to still financially provide the extras for my family but to still be a PART of my family.  Learning to value my craft and my time and stop being afraid to charge what I am worth has been a heck of an adventure and a learning experience.

I had one of my long time clients, talking back to 2012 when I didn’t even use photoshop..said to me at her consultation “It is about time your prices reflect your talent.  You have undervalued your work for too long!” <3

So here is to MY people!  Lol, 2016 in review <3 I love you all and hope to see you in 2017.
simply newborn photography jacksonville photographer

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